Manufactured by World Record Ltd., London, England. Produced by the Vocalion factory in Hayes, Middlesex, England. 

From Rust [R]: The origin of the label is interesting as it was developed by an English eccentric named Noel Pemberton-Billing, an aviator, parlimentarian and journalist. The record itself is just as ecceentric in that the player requires a special gearing device that ensures a constant linear speed of the needle. The grooves were very narrow and some seven and a half minutes could be recorded on one 10-inch record. If played at a constant 78rpm, the first section of the record sounds unintelligible and high pitched, until it graually makes sence toward the last third. How succesful this all was I have no idea. The label lasted till around the end of 1924 when the British had no interst in such gadgetry, and Pemberton-Billing migrated to Australia where, presumably, he thought he would have more success. He set up a factory in Bay Street, Brighton, a beach suburb of Melbourne (near where I used to live incidentally), but us Aussies would have no bar of this strange record and he returned to England and died in November 1948. The earliest records were Pathe supplied vertical cut pressings produced by the World Phonograph Company of Chicago in late 1919 and 1920. The label shown L079 is the later design of records produced in England. The masters generally came from Vocalion and Aco. Rust [R] notes that there is some interesting items such as the Fletcher Henderson Orchestra.  

Sutton [S] does not mention the English eccentric, nor the ‘eccentric' speed. He states that the World record was produced for thew World Phonograph Company of Chicago by the Pathe Freres Phonograoph Company, on an orange-coloured label, from vertical-cut masters duplicating the Pathe Sapphire Discs. In late 1919 or early 1920 there was a switch to a universal cut record (which had a groove cut at a 45 degree angle and modulate both vertically and horizontally like a modern stereo record), and the label was gold on black. 

It would appear that our English eccentric developed his World record after the American label ceased production, but what the connection was between the Englishman and the American pressings I have no idea. It's all very strange. And, is there a connection between the label and that of the excellent World Record Club microgroove pressings of the 1950s?  

Record in collection:

L079 sc3 WORLD RECORD  Manufactured by World Record Ltd., London, England.
110 (R157).  IN ROMANY (Caillaux, Hylton).  Rendered by Wag Abbey's Dance Orchestra.
110 (R156).  TELL HER AT TWILIGHT  (Donaldson)  Ibid.