Company, Inc., Camden, N.J. USA.
Period: mid 1932 to March 1950. (In 1976 it was reactivated as an LP featuring jazz and popular titles).
Interestingly, no matrix nukber is shown, neither on the label nor on the record itself, but according to Rust, the numbers dovetailed with that of Victor. .
Rust [R] gives a very detailed background on the label. The first Bluebird's were issued in 1932 on an 8-inch disc and sold through Woolworths ‘yet manufactured from first-class material and featuring excellent dance bands and popular singers'. They ‘soon disappeared' from the market and were replaced in 1933 by the standard 10-inch, with the label as shown right, L179. In 1937 the label changed to a rich dark blue with gold lettering, with the bird flying across a stave. By the end of 1938 the bird was greatly reduced and took second place to the more prominent Nipper logo, as seen left, J641. Longwell [L] shows a forth label, similar to J641 but without the patent details inside the rim, and with song details immediately to the left of the spindle hole.
Artists: In the 1930s
and 40s, Bluebird offered George Hall, Shep Fields, Alvino Ray, Teddy Powell,
Dick Todd, Ozzie Nelson, Vincent Lopez, Freddy Martin, Earl Hines, Fats
Waller - and Artie Shaw and Glen Miller. The Miller records were recorded
between 1938 and 1942 before he was ‘upgraded' to the Victor label. Rust
suggests that they ‘are the most reissued , all over the world, in both
78 and microgroove form'. These of course included Moonlight Serenade,
In the Mood, and a record that I loathe, Chattanooga Choo Choo (how on
earth could they come up with a title like that unless the writers Godon
and Warren were on drugs!).
J641 sc4+ BLUEBIRD
RCA Manufacturing Co. Inc Camden, N.J., USA.
L179 c2 BLUEBIRD
RCA Manufacturing Co. Inc. Camden, NJ. USA