Plaza Music Company, New York. Banner was its ‘flagship' label. 

Period: Launched January 1922; till 1932 under ARC (American Record Corporation), from 1938 with ARC-Brunswick and Finally CBS in 1942.  Longwell [L] states that Banner was a mid-priced label that ran from 1922 to 1935. 

Catalog: Popular Series started at 1000; Standard Series at 2000. 

Master source: Initiallyfrom Paramount and Emerson, with Paramount from matrice numbers from 700 up. At end of 1922 Plaza opened its own recording studio and becan recording masters numbered 5000 upward. Further anomalies occured in the numbering, with the 6000 and 7000 series. 

Company history: Plaza merged with Pathe and Cameo records. 

Design: The tax stamp on the example shown covers a shiweld with the initials B and R. 
Reference: Rust [R] shows three labels. Longwell [M] shows six labels on his website, but notes that two may not be related to the other four of similar or same design as L032 above.  

Recording: Went electrical in 1925. 

Artists: Recordings were to appeal ‘to the general public', with dance bands and vocals, often listed under pseudonyms. Artists included Ben Selvin, Sam Lanin, Joseph Samuels, the Original Memphos Five, and Fletcher Henderson. Later, bands such as those of Duke Ellington and Vincent Lopez came on board; the vocalists included Bing Crosby, Guy Lombardo, the Boswell Sisters and the Mills Brothers. Banner also released a number of light classical records. 

Affiliations: The masters were released in the UK under the Imperial label. 

Records in collection:

L032 sc3 BANNER  Plaza Music Company New York
1105-(A).  WHY SHOULD I CRY OVER YOU (Ned Miller, Chester Cohn).  Majestic Dance Orchestra
1105-(B).  WHEN THE LEAVES COME TUMBLING DOWN (Richard Howard)  Ibid.

O124 c3+ BANNER Plaza Music Co., New York.
1347-A.  DOWN WHERE THE SOUTH BEGINS (Joe Young, Sam Lweis, Russel Robinson)
Rosland Dance Orchestra. 
1347-B.  NOT YET SUZETTE (Sam Coslow, J.Fred Coots).  Sam Lanin's Dance Orchestra.
{Lanin headed a radio orchestra, at one time Sam Lanin and the Ipana Troubadors after the program sponsor.  His brother Lester became better known as a top band leader in the 1950s and 60s.]